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We wear several different hats at Rod Steel Designs including: Web Designers, Web Delevopers, Web Programers, Webmasters, Technical Support, Web Consultants, Contract and Project-Based Employment, Freelance Employment.
Plus we are always expanding our skills by attending trade shows, seminars and workshops. (some current events we've attended are shown above)
THE HISTORY:
1998 - Tucson, It's Hot... From American Online to graphic design, like it was destine to be. 1 year in a graphics "sweat-shop" help to lay the ground work for extremely efficient production.
1999 - Design meets code. Literally working out of a garage in Westminster, CA, web sites and early jobs are turned out on an apple computer and a pc laptop by the soft glow of a space heater. New members are tried on for size, but not just anyone can fit this mold.
2000 - Lane 40 is born. New leads and contacts eventually help move it into a small office "Lane 40" at a bowling alley in Anaheim, CA. Again, flyers and promotions are turned out in exchange for rent - will work for food. The fried food and beer from the bar far out wiegh the crashing sounds of balls on pins.
2001 - Disorder to order to disorder. Organization: the nemesis is faced head on. "The hammer" joins to help collect monies, provide timelines, interface, and generally provide some facsimile of order. It works, but egos clash and as they say, parting is such sweet sorrow.
2002 - Focus is regained. Free-lance work for several larger ad agencies really helps to increase experience and the portfolio becomes respectable and starts to speak for itself. eBay helps to pay for beer and the cable modem... Can't live without either!
2003 - Dot.com rebirth/growth those with true vision, time, and a realistic business plan start to rise again out of the rubble that is what used to be the dot com craze. Everyone has a get rich quick dream... On the bright side, these business plans require web sites to be built and with a large reduction in "fly-by-night" designers/companies, the work continues to come this way... All Riiight!
2004 - Better then a sharp stick in the eye but, really, what isn't? Time has proven to be the true test these days. Several clients are returning for more work, updates, support and more. New clients are coming from word-of-mouth. The amount of new work is quite refreshing, and allows for some new types of projects. Finding less time to play the xBox, shoot pool, and generally be unproductive... But that's good, isn't it?
Click Here to View Some of Our Work... (web sites, email ads, banners)
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